About
A small studio, a few good products.
The Cash Kings started at a trading desk at 4am — a frustration with most things being made down to a price. We make a few things up to a standard instead.
What we do
We make tools for people who work for a living and want to do it well.
Most people consume content about getting better. We make what you'd actually use to do it — a chair that doesn't hurt at hour ten, a display that's actually colour-accurate, apparel that holds up past the season.
The founder
Jordan King
Founder & head trader
Former floor trader turned operator. Built three seven-figure businesses, lost one, rebuilt larger. The Cash Kings is the platform he wished existed at the start — practical, considered, not overpriced for what it is.
Every product passes one filter: would my younger self have been better off with this? If the answer isn't yes, it doesn't ship.
How we work
Three things we hold to.
Standards
We sell nothing we wouldn't use ourselves. Everything ships only after we've lived with it.
Community
12,000+ members holding each other accountable. The conversation is the product.
Equipment
We don't sell motivation. We sell the gear and the playbooks that make work better.
Have a question?
Wholesale, press, partnerships, or just curious about the gear — we answer everything within a day.
Get in touch